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Use our research library below to get actionable, first-hand advice. A price comparison site is a market-maker and a lead magnet. Discover our list of marketplaces and comparison engines to expand your e-commerce distribution.
We may receive compensation from partners and advertisers whose products appear here. Compensation may impact where products are placed on our site, but editorial opinions, scores, and reviews are independent from, and never influenced by, any advertiser or partner. Customers love a deal. They flock to discounts and cherish special offers.
Price comparison sites are deal-finders and a way for users to easily locate and compare offers around the internet — and to zero in on the best price for a product they want to purchase. Even though customers love a deal, vendors hate for their prices to be exposed and compared. Price comparison engines are audience magnets, and they therefore assume the market-maker role for you.
They can be used to expand the distribution of your e-commerce products. Price comparison engines perform four distinct functions: categorization, data acquisition, comparison search interface, and monetization mechanism.
A price comparison engine is composed of four different functions: product categorization, data acquisition, search interface, and monetization mechanism. The first challenge for a comparison engine is to make data comparable. The first element of comparison is the product code.
But due to merchandising , product offers also need to be comparable. Does the collected price include shipping? Is it a partial product offer? Is an essential part of the product not included?
Results are typically from eBay or Amazon. Pricepirates also has mobile apps for iOS and Android. The Shopify app is free and lists your products alongside more than 11 million others.
Stores of all sizes, even merchants with more than 1, products, can use this app. When you connect the Idealo Shopify app so it can generate a CSV file or data feed of all your products, it will then list those products on its site, according to the data you have in the backend of Shopify.
Most CSEs are going to charge you per click-through or per action. ShopMania uses PPC for its pricing model. In a pay-per-action model, retailers will pay a percentage of the value of a sale made as a result of being listed on the CSE.
No one pricing model is a fit for all businesses, so choose the one that works best for you. Most CSEs require retailers to submit a formatted product feed.
This feed must meet a CSE-defined specification and should be updated frequently. The CSE uses scripts to parse and ingest the data from the feed, displaying the included information on results pages as appropriate. Shopify merchants have several apps available that make submitting product feeds to CSEs easier and in some cases, automatic.
Regardless of how a feed is created, smart merchants will work to optimize descriptions and product prices to get the most sales possible. The Shopify App Store offers a variety of price comparison apps, each with different features.
While some connect with your store and list products on CSEs, others add product comparison features directly to your website. Some of the best include:. The Price Comparison By Vishal app pulls in competitor pricing and displays it on your Shopify site, letting you promote how low your prices are and how expensive the items are elsewhere.
Prisync is a backend tool that lets Shopify store owners spy on competitor pricing. You can also see stock availability, set email notifications, and export data in Excel.
Similar to Prisync, PriceMole tracks competitor pricing to inform your strategy. It also tracks stock levels, has dynamic pricing, and includes email alerts. Compare It! The pop-up is customizable, so you can change the colors, fields, and labels to match your ecommerce color palette. Like Compare It! Product Compare also makes these lists shareable, so shoppers can send them to friends and family for their opinions. It also aids in product discovery, suggesting similar products to compare.
Each product page has a detailed chart depicting price, ratings, stock level, and variants. You can also customize product information, pricing, and targeting. Kudobuzz also comes with analytics reporting, so you can learn more about your products and audience. You can also upgrade to get distributor management features, streamlining the order fulfillment process.
Lengow also incorporates social commerce, affiliate platforms, and ad retargeting. To attract budget-conscious customers you may need to offer a lower product price. Google Shopping previously known as Google Product Listing Ads, Google PLAs is a great resource for store owners looking to find competitors selling similar products and compare product pricing between competitors. Store owners can even add their products to Google Shopping to drive more traffic back to their stores.
Many dropshippers have added their products to Google Shopping. Customers are able to sort products based on price and seller. You can trust Google to always do the best. The price comparison feature of Google Shopping is just a part of the search engine itself.
All you have to do is search for the product under the Shopping section. Store owners can add their products to the platform. The Yahoo comparison shopping engine is fairly easy to use. BizRate allows customers to find the best prices, set price alerts and search through countless deals on their price comparison search engine.
When it comes to the best price comparison shopping engines, BizRate is definitely high up on the list. This is because of its user friendly website and wide range of results. A few features that make BizRate stand out include the option to download links to PDF user manuals for hundreds of devices and gadgets. It also has a price alert feature, which is quite simple to use. All you have to do is enter your email address and a price threshold, and BizRate will notify you whenever the price of your selected product has fallen within your alert range.
CamelCamelCamel is a price comparison platform for Amazon. Customers can look through great deals that motivate them into an impulse purchase. It also features product price drops which can be valuable for store owners looking to get a competitive edge. NextTag is one of the oldest comparison shopping engines. This price comparison website allows customers to set price alerts, compare sellers, find similar products, and more.
Customers can find the best deals from sites like Amazon and eBay. Pronto can be a useful price comparison website for store owners. This comparison shopping engine lets you compare prices online by pulling product data from thousands of stores across the web. You can use a bunch of filters to alter your search results and compare prices online to get the best deals online.
With its own product catalog from thousands of retailers shopping. Users get a great comparison and shopping experience. Millions of visitors check out Shopzilla every month to compare the prices of all types of products. As a site that provides a huge shopping engine to visitors you can add your dropshipping products and start selling more online.
If your customers are thrifty shoppers who likes a bargain then Become should be your new best friend. This price comparison site includes reviews and discounted deals to help customers choose the right brand to buy from. This is great for you as you can put your dropshipping products here to be sold but also to check out the competition, especially the smaller ones.
PriceGrabber provides great tools for people to do intense research into brands and products. With a wealth of products on the platform to research you can choose to buy or sell products anywhere in the world. The added benefit of using PriceGrabber as a retailer is that your profile gets listed on Yahoo Shopping also. Store owners can compare prices with reputable brands to determine how to best price the products on their website.
This price comparison website has a fresh and easy-to-use interface, with a rather modern outlook. You even have access to price histories, price alerts, price information, and reviews.
What are price comparison sites? Using a price comparison website: the basics. How to use price comparison sites effectively Price comparison sites: pitfalls to watch out for.
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